The purpose of this project was to create a branded graphic for the packaging of a product that does not exist. I chose to create a chicken soup box for IKEA.
I began with research into IKEA's branding and design language. With this knowledge, I began ideating simple graphics and thumbnails.
For my final design, I created a minimalist graphic which was mirrored and inverted in colour. When placed next to each other, these images form a larger graphic, adding novelty to their shelf presentation.
