The purpose of this project was to develop a personal brand image. I began experimenting with colours and shapes I liked, while trying to incorporate my name or initials into the design.
After much ideation, I decided to move away from more literal designs towards a more abstract concept, experimenting with rectilinear shapes and negative space.
My final design represents my initials, B L, through the negative space surrounding these three rectilinear shapes. The simplicity of the design shows my tendency for minimalism and allows for a wide variety of applications.
